MARKETING

Turn Your Marketing Into a Growth Engine

Capture leads from your website, reach customers with SMS campaigns, and organize audiences into segments — all connected to your CRM. Marketing automation and multi-step journeys are on our roadmap.

Performance Overview

Preview

New Leads

12,480

+24.6% Lead Growth

Conversion Rate

8.42%

Campaign ROI

284%

Stop Managing Leads. Start Growing Relationships.

Marketing becomes difficult when customer data is scattered, follow-ups are manual, and campaign performance is hard to understand.

Scattered Customer Data

Customer information lives across spreadsheets, forms, campaigns, and different platforms.

Missed Opportunities

Leads get lost when there is no consistent process for tracking and following up.

Manual Marketing Tasks

Your team spends valuable time sending emails, updating records, assigning leads, and managing repetitive tasks.

Poor Lead Quality

Not every lead is ready to talk to sales. Without proper qualification, teams waste time on low-intent prospects.

Disconnected Campaigns

Marketing activities often operate separately from sales, making the customer journey difficult to track.

Unclear ROI

It can be difficult to connect marketing activities with actual opportunities and revenue.

One CRM. Your Entire Marketing Journey.

Managerial CRM connects your lead capture, SMS campaigns, customer data and sales process in one place.

Capture Qualify Segment Engage Nurture Convert

From the first interaction to the final conversion, your team gets a complete view of every prospect.

Capture Leads From Every Channel

Never let a potential customer disappear between channels. Collect leads from your website, landing pages, campaigns, forms, events, referrals, and other marketing touchpoints and bring them directly into your CRM.

Website

Turn visitors into identifiable prospects.

Landing Pages

Capture specific leads with targeted forms.

Campaigns

Track leads generated from campaigns.

Referrals

Track customers coming through referrals.

High Intent

Lead Activity

See each lead's recent activity and intent signals.

4
signals

Recent Activities

Requested a demo

Downloaded product information

Opened marketing email

Visited pricing page

Turn Customer Data Into Better Segments

Send relevant messages to the people who are most likely to respond. Create customer segments using attributes such as lead status, industry, location, engagement, activity, customer type, and other CRM data.

High-Intent B2B Leads

Create a targeted campaign for this audience.

Condition Lead Status = Qualified
Condition Industry = Technology
Condition Last Activity < 7 Days
Condition Company Size > 50
Matched Contacts 1,248

Automate Your Marketing Coming soon

Your marketing team shouldn't have to repeat the same tasks every day. Managerial CRM will let you create automated workflows based on customer actions, conditions, and events.

Build once. Let your CRM handle the repetitive work.

marketing_automation.js
WHEN New Lead Captured
ACTION Send Welcome Email
WAIT 2 Days
CHECK Lead Engagement
IF ENGAGED: Increase Lead Score
& Notify Sales
IF NOT ENGAGED: Add to Nurture Campaign

Build Marketing Journeys That Move Customers Forward Coming soon

Turn individual interactions into connected customer journeys. Every interaction becomes part of one connected experience.

Discover

Customer discovers brand

Engage

Interacts with content

Capture

Info enters CRM

Nurture

Automated communication

Qualify

Identify buying intent

Convert

Moves to sales

Retain

Engage post-conversion

Create Campaigns. Track Results. Improve Continuously.

Manage your marketing campaigns from one centralized workspace. Track reach, engagement, conversions, revenue, and overall ROI.

Campaign Reach

How many people you reached.

Leads Generated

New prospects from campaigns.

Conversions

Leads moved toward customers.

Revenue

Business influenced by campaigns.

Know What Drives Your Growth

Marketing data is only valuable when it helps you make better decisions.

Total Leads

24,860

Qualified Leads

8,420

Cost per Lead

$4.82

Conversion Rate

12.8%

Connect Marketing With Sales

Marketing shouldn't stop when a lead becomes qualified. When a prospect reaches the right level of engagement, Managerial CRM helps your marketing and sales teams work from the same customer information.

One customer record. One connected journey. One source of truth.

Marketing

1. Capture Lead
2. Engage via Campaigns
3. Score Lead Intent
4. Qualify Lead

Sales

1. Receive Lead & Context
2. View Customer History
3. Follow Up
4. Create Opportunity

Measure Marketing by Business Impact

Don't just count clicks and leads. Understand how your marketing activities contribute to actual business outcomes.

Marketing Investment

$24,800

Leads Generated

5,420

Qualified Opportunities

860

Customers

312

Generated Revenue

$94,200

280% ROI

Everything Your Marketing Team Needs

Lead Generation

Capture and organize leads from multiple marketing touchpoints.

Lead Management

Keep every prospect organized with a complete customer profile.

Lead Scoring

Identify high-intent prospects based on customer activity and engagement.

Marketing Automation

Automate repetitive workflows and customer interactions.

Campaign Management

Create, manage, and monitor your marketing campaigns.

Audience Segmentation

Create targeted audiences using customer and behavioral data.

Customer Journey

Understand every interaction from first touch to conversion.

Marketing Analytics

Track leads, conversions, campaign performance, and ROI.

From Lead Generation to Revenue

Managerial CRM brings your marketing data, customer relationships, automation, and sales process together so your team can turn more opportunities into measurable growth. Capture more. Automate better. Convert smarter.